Beyond Profit: Building Better Businesses

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This is a recording of the Virgin StartUp MeetUp that took place in November 2021. Get your tickets to our next MeetUp from


To celebrate the launch of Virgin StartUp signing up to the Better Business Act, our November MeetUp focussed on how we can all build better businesses and have a positive impact on society and the environment.

The drive towards more conscientious business has never been stronger, with consumers and investors looking for more purposeful brands to engage with. We know the world is changing, and that fundamentally, businesses need to change with it. But how?

The potential for creating lasting impact is great, surpassed only by the urgency to act. In this MeetUp, our guests explain how founders can start and scale businesses which go beyond greenwashing and create a purposeful yet profitable business.

Plus, Holly Branson, Virgin’s Chief Purpose and Vision Officer, also joins us for a Q&A about purpose-led businesses and how the Better Business Act will make an impact.


Victoria Stoyanova, founder of the Institute of Belonging
Chris Turner, Campaign Director of the Better Business Act
Dama Sathianathan, Partner at Bethnal Green Ventures

Virgin StartUp helps founders and future founders start and grow the businesses they’re passionate about. Our monthly MeetUp events, delivered in partnership with Virgin Money, are for founders to access invaluable advice and network with like-minded entrepreneurs. Find out more at

Virgin Money is here to disrupt the status quo. They want everyone to have a much happier relationship with money. Through their brilliant colleagues, inspiring spaces and digital solutions they are doing everything they can to offer a life more Virgin. They provide a full range of banking products and services to help founders at every stage of their business journey.

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